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02 July, 2011

Goodbye My Amazon, Goodbye!

Dear Amazon,

I think you goofed badly. I don't know of any business model that suggests you terminate your very large sales force that worked hard for you for practically nothing and give them over to your competitors to work against you. And it's a sad thing because many of us were not wanting to switch, we wanted to keep working for you for next to nothing.

But you forced our hands.

The loser in the tax standoff with my state of California is you, Amazon. Because I'm going to move EVERYTHING to Barnes and Noble - not just my referrals, but my wish list and my gift list and all of my business because having one bookstore simplifies my busy life and I don't need anything more complicated. Besides, Amazon, I think it's more than fair that you collect the tax and forward it to my state which is in some financial difficulty - you might have heard about this in the news.  I personally believe we should pay our taxes and I believe the country we call the 'best in the world' must be paid for - it is as good as it is because someone paid taxes as much as someone fought in a war.  It is more patriotic to pay taxes than it is to wave the flag or suck down beers while watching fireworks.  For this and many other reasons, Amazon, you are on the wrong side of history and the shady side of 'right.'

And sooner or later, Amazon, you WILL be collecting sales tax for each state and it won't be nearly as onerous as you claim today, but when that happens, I'll be happy with the Barnes and Nobel interface and I'll not want to come back to you and relearn how to do things your way.

I'm sure I'm not alone. I think you have done one of the most idiotic things a business can do; give thousands of devoted customers to your competitors - customers that have proven they read and they read a lot, customers that are willing to suggest others to go to your site and buy books (or whatever) from you. And, you collect sales tax on purchases for some of the 'stores' inside your corporate umbrella - so you know how to do it and it's not the big smelly dead fish you want us to believe it is.

So, Amazon, I don't get it. You've pissed me off enough to set up my account with Barnes and Nobel - in the coming days, I'll remove my wish lists and all the other bonds I've had with you since 1998. And it'll be goodbye. No more boxes in my mail from you. It's a very sad day for me.

But I'm sure me and my new bookstore will soon understand each other and in a few months, I'll be well on my way to building a twenty year relationship with them and not you.

You see how stupid you were?

david

Garden Rant agrees with me, read Amy Stewart's response to a similar letter.

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